Imm Living
design, culture, artifacts
off the air
willie tsang
With Americans spending more time in the work place, frozen dinners are an inexpensive and convenient way to prepare food. A frozen dinner might not be everyone's idea of a decent meal, but the concept's popularity tells us a lot about American culture.
Beginning in the 1950s, the TV dinner quickly became a pop culture phenomenon. Commercials depicted families enjoying TV dinners in front of a set, and advertisers even designed the packaging to look like a television.
The Off-Air TV Dinner Plate is an ironic statement designed after the test pattern indicating station sign-off. The design encourages diners to turn off the TV and pay closer attention to the pleasures of eating.
